Whoever chose the “The future unfolds” as the motto of Samsung must have been a genius.
This is because Samsung had been at the forefront of innovative technology in the smartphone industry. Their product always seems out of time – right from the future.
But this fantastic motto of Samsung didn’t work out so well for this company of geeks and geniuses in the first half of 2019. It was on April 26 that they unveiled another mind-blowing device named the Samsung Galaxy Fold.
And it did make the future unfold – except that it happened with a faulty screen this time. A Tale of the Problems of Samsung Galaxy Fold (Initial Version)
It was the first of it’s kind. And a product that Samsung had been investing a lot of brainpower and manpower to create.
They hoped that with its glorious entry into the stagnating mobile market, its spark would raise eyebrows.
And it did but not in a good way.
When it was just a few weeks to the release date of the groundbreaking phone, they shipped some copies to major media channels for reviews.
One by one, those reviewers started reporting that the phones have serious issues that need to be fixed.
And the problem is not one related to faulty codes and bugs which can be all solved between the rising of the sun and its setting. The problem with the initial version of the Samsung Galaxy Fold is that it had a faulty screen. These issues were reported by experienced reviewers from major tech publications like the Verge and CNBC.
Those faults of Samsung Galaxy Fold went viral throughout the major social media channels and news outlets.
It became so bad that Samsung had to cancel all the preorders that had been made on the site. They took back the phones and canceled the release date so that they can find out what went wrong.
A Second Chance For Galaxy Fold
In July, the CEO of Samsung DJ Koh admitted in an interview that the delayed launch of their folding smartphone technology was embarrassing. The company later released a press statement declaring that the problems had been fixed. And now, they are making a comeback.
The date for the relaunch is on the 6th of September 2019 in Korea. Although, the product will still be relaunched in the US, UK and other countries no date has been given for the meantime.
The company had created a program which will cater to all the users whose screens may be destroyed. This is done once every year and they will bear 70% of the cost of the screen repair.
The sales figures will show whether or not users still trust the brand.
Here’s the Price and What to Expect
It’s a $2000 phone.
And that’s okay because it’s more than just a smartphone. Its functionalities will help you with all sorts of activities that you do in your daily life.
DJ Koh, a chief executive at Samsung in his interview with Reuters said: “Consumers have responded positively to larger screens, and the Galaxy Fold’s revolutionary form factor offers a bigger, more immersive screen without sacrificing portability,”.
During the early days of development of the Fold, the Korean company had stated that durability will be a major focus. Seeing as they have failed for the first time, one would expect that this comeback will be more than just “good”.